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Rob Severs becomes iVendi’s first VP of data and insight

Nov 23, 2016

iVendi has appointed its first VP of data and insight in the shape of Rob Severs.

He will be tasked with making use of the large amount of data now produced by iVendi’s motor finance platform to improve the customer and dealer experience.

Rob joins following a 10-year career at AutoTrader, where he was closely involved in several projects, incuding the development and implementation of the highly popular next generation dealer portal

At iVendi, he will be tasked with making use of the large amount of data now produced by iVendi’s motor finance platform to improve the customer and dealer experience.

He said: “I’m joining the company at a very exciting time. We are now connected to more 7,000 dealerships and are providing millions of finance quotations and thousands of finance applications every month.

“My role will be to look at how we utilise our untapped data to further improve the effectiveness of existing products, create new product opportunities, and provide insight to dealers and the wider market to drive more informed decisions.”

At AutoTrader, Rob worked alongside iVendi’s VP of product, Tracey Green.

“I worked closely with Tracey on several successful projects and I’m very pleased to be joining forces with her again.”


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