A second generation plug-in “Website Widget” being launched by iVendi this month allows dealers to add key motor finance tools to their web site with minimum development work.
It provides a finance calculator alongside a comparator view of different finance products and a finance qualification pre-checker – giving customers instant, at-a-glance information in a manner that offers complete transparency and choice.
Tracey Green, VP of product at iVendi, said that the Widget had been created for dealers who want to move quickly to meet growing demand for online motor finance.
She said: “The Website Widget can be adopted in a matter of hours from the moment we receive the green light, which means you can easily and quickly embrace the key dealer technology trend of 2017 by offering online motor finance.
“It provides a range of essential online tools, enabling customers to quickly gain an overview of the dealer’s finance products, to vary deposits and terms to find the deal that works best for them, and then to check for the likelihood of approval.
“All of this works with almost any panel of lenders and will appeal to all types of dealership, from the smallest to largest franchises and every independent.”
Although it can be installed quickly and easily, the Website Widget can be immediately brand and colour matched to the dealer’s own existing website design and configured with various options, including sliders or drop downs to adjust values.
Tracey said: “We have been trialling the product with a number of dealers and it fits very well into their existing site layout in a seamless and useable manner.
“Crucially, because it was designed ‘mobile first’ it works brilliantly on smartphones and tablets as well as on laptops and desktop PCs.”
The online infrastructure that the Website Widget creates is also very FCA-friendly. It provides comprehensive product information and videos, asks key suitability questions, and creates an auditable customer journey that can be provided as evidence by the dealer in the event of an investigation by the FCA.
“The Widget scores very highly in this respect, we believe, and delivers an impressive level of FCA compliance for all kinds of dealers selling motor finance.
“Consumers can manage more of their finance transaction online than ever before in a convenient manner. Should they not have information to hand, they can create an individual account, save their details and return later. Eligibility checks can also be saved to the account and retrieved at another time, where the user can progress and complete the application. All of these facilities can be themed to the dealer’s brand.”
The Website Widget is the entry point into iVendi’s new range of Web Solutions, which will soon grow to incorporate a whole range of plug-in website tools. The company is planning to migrate 4,500 existing dealers onto the new product who are currently using previous generations of iVendi products.
Tracey said: “Our new Web Solutions are all about delivering a complete structured path for anyone who wants to provide an end-to-end online vehicle buying journey for their customers. They include both existing products and new ones such as the Widget and other plug-in website tools that we will be introducing soon. It’s a very exciting development for us and we will be providing more details very soon.”