Lisa Coté Joins iVendi as VP Sales and Sales Operations

At iVendi, we’re always striving to evolve and enhance our sales operations to better serve our customers. That’s why we’re thrilled to welcome Lisa Coté as our new Vice President of Sales and Sales Operations - a role designed to drive efficiency, strengthen relationships, and support the continued growth of our cutting-edge solutions.

Lisa brings an impressive track record in the motor retail industry, having spent over two decades at AutoTrader, where she ultimately became Operations Director for Salesforce, Systems, and Process. She has also held key leadership roles at Cox Automotive-owned Modix and Close Brothers, where she led sales enablement for Salesforce in a retail capacity. Notably, Lisa has already worked with iVendi in an interim role as Commercial Process Manager, making her return even more exciting.

Reflecting on her career journey, Lisa shared:

“Being in the motor industry is very much in my blood—my first job was as an office junior at a company that made number plates, and my journey has progressed from there. I know iVendi well and have always admired its innovative approach and commitment to customer excellence. This was particularly evident in the team’s rapid response to the recent Court of Appeal decision on motor finance commission disclosures.

“I’m delighted to be part of the iVendi team once again and excited to contribute to its future success. Especially thrilling are the new products arriving in 2025, which have the potential to disrupt the market in a meaningful way.”

Jana Jones, SVP Sales, Marketing & Communications at iVendi, expressed her confidence in Lisa’s impact:

“Lisa is widely respected across the retail motor industry for her enthusiasm, expertise, and ability. We have no doubt she will be a tremendous asset to iVendi, helping to drive innovation and success in the years ahead.”

Lisa’s appointment marks another key step in iVendi’s mission to refine and expand its sales strategies, ensuring that customers benefit from the most seamless and effective digital solutions. Welcome back, Lisa!