The latest news from iVendi and the industry


The latest news from iVendi and the industry

New add-on product videos designed to make online sales easier

Thu, 18/10/2018


A new range of four short, animated videos about add-on products has been created by iVendi, designed to be added by dealers, manufacturers and lenders to their online sales processes.

They cover warranties, GAP, paint protection and tyre and alloy wheel cover, and each lasts just under two minutes, providing a simple but informative overview of all these products.

Richard Tavernor, COO, explained: “We have found that online videos of this kind are very effective at increasing sales penetration of products. In the past, we have used them to explain a range of finance options to online customers, and these have been watched hundreds of thousands of times.

“The new, add-on product videos will fulfil a similar role, providing customers who are interested in a warranty or GAP insurance with a fun but useful product description that lets them know what they will be buying. We expect them to have a very definite impact on sales penetration.”

iVendi had recently been spending a lot of time working on the best ways to integrate add-on products into the development of online motor retail, he added

“We have been working on a number of strategies and new tools to help retain – and even increase – penetration of add-on sales online. The videos are the first visible result of this but we will be making more announcements soon.”

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