About this white paper

A global pandemic has the ability to send shockwaves through all areas of life, and the transformational powers of change could be permanent in the way the business world operates.

This white paper delves into how digital tools can be used to enhance the existing vehicle buying experience and offer a new avenue for retailers, lenders, and manufacturers to connect with their customers at earlier stages of their buying journey.

The paper also contains key insight from retailers that are already benefitting from a Connected Retailing approach and provides data demonstrating how this change has helped sustain their businesses throughout the coronavirus pandemic.