Automotive retail is changing

There is no question that customer expectations of automotive retail are changing in the third decade of the 21st century.

Our latest white paper takes a look at how new thinking can help you create the best customer experience online and in the showroom.

The change comes, in part, thanks to the continuing shift towards digital that's happening to retail in general, and in part thanks to new well-funded players in the automotive world who've worked hard to change customer expectations and gain an advantage.

It all starts with search

Buying a vehicle starts well before a customer visits your website

Even before the customer reaches your website, search engine results can be used to show what's on offer, and provide the initial spark that makes users click through to your website instead of competitors.

This paper contains:

• A search strategy checklist
• Key points on the customer journey
• A dealer view on search

Your starters for six

The questions you should be asking about your customer journey

The white paper also contains a handy starter guide to help you assess your digital journeys.

What you'll learn:

• Do I enable my customers to continue the journey with me, physically or online?
• Is my site bringing people into my showroom? How can I get people to the cars they want?
• Am I doing enough to increase my finance penetration? What can I do to improve my finance sales?